We Forge the Deals.

You Keep the Savings.

Welcome to Forge Real Estate, where we're revolutionizing the way homes are sold. We provide top-tier, full-service real estate expertise without the traditional high-cost commission fees.

Get Your Free Home Price Estimate

A Modern Approach to Real Estate

We combine technology with expert service to provide an unparalleled selling experience.

Maximize Your Equity

Our innovative, low-cost model means you pay significantly less in commissions. This isn't about cutting corners; it's about working smarter to ensure more of your home's value—your hard-earned equity—stays in your pocket.

Full-Service, Redefined

Low cost does not mean low service. You receive comprehensive support from start to finish, including MLS listing, professional marketing, expert negotiation, and dedicated guidance through every step of the closing process. We provide everything a traditional agent does, just more efficiently.

Expertise & Technology

Leverage the best of both worlds. Our cutting-edge AI provides an instant, data-driven price estimate, while our experienced broker provides the critical human oversight and market knowledge needed to set the perfect price and strategy for your unique property.

What Our Clients Say

Real results from homeowners just like you.

"Selling our home with Mitch was a fantastic experience. The process was transparent, the service was top-notch, and the cost savings were significant. We couldn't be happier!"

- Sarah & Tom L.

Clayton, NC

"I was skeptical about a low-cost brokerage at first, but Forge Real Estate delivered on every promise. Full service, expert advice, and I saved thousands. Highly recommend."

- David R.

Raleigh, NC

"The combination of the instant online estimate and Mitch's personal follow-up with a detailed market analysis was so powerful. It made us feel confident and informed from day one."

- The Jenkins Family

Garner, NC

Proudly Serving the Triangle & Beyond

Our expertise covers the entire 16-county Triangle MLS region, ensuring we have the local knowledge to serve you best.

Our Core Service Area Includes:

Wake
Durham
Orange
Johnston
Chatham
Granville
Franklin
Harnett
Lee
Person
Vance
Warren
Nash
Wilson
Sampson
Caswell

Simple, Transparent, and Effective

Our process is designed to get you from listing to sold with clarity and confidence.

Step 1: Submit Your Property Details

It all starts with our simple online form. Provide some basic information about your home, and our system gets to work. This initial step takes just a few minutes and gives us the foundation for your sale.

Step 2: Receive an Instant Automated Estimate

Using advanced algorithms and public data, our tool provides an instant estimate of your property's probable selling price. This Automated Valuation Model (AVM) is a powerful, data-driven starting point for understanding your home's position in the current market.

Step 3: Get an Expert-Prepared CMA

This is where human expertise makes the difference. Mitch will personally take your information and prepare a detailed Comparative Market Analysis (CMA), cross-referencing your property with the most up-to-date, private MLS data. This provides a much more refined and accurate price opinion for your listing strategy.

Step 4: Launch & Sell Seamlessly

Once we agree on a strategy, your property goes live with full service marketing. Your information is securely managed in our CRM, and we handle everything from showings and negotiations to contract management, guiding you all the way to a successful closing.

Frequently Asked Questions

Your questions, answered. Find clarity on our process and how we save you money.

Instead of the traditional percentage-based commission, we typically utilize a transparent, flat-fee listing model. By leveraging technology and creating efficient internal processes, we eliminate many of the overhead costs of traditional brokerages. We pass those savings directly to you, the homeowner, without sacrificing the quality of service.

Yes, absolutely. "Full service" means we handle every critical aspect of your home sale. This includes a professional market analysis (CMA), listing your home on the Triangle MLS and all major real estate websites (Zillow, Realtor.com, etc.), professional photography, expert negotiation of offers, and complete contract-to-close management. You get the full experience, just for a fairer price.

The instant estimate is an automated valuation model (AVM) that provides a preliminary price point based on public data and algorithms. It's a great starting point. The Comparative Market Analysis (CMA), which Mitch prepares personally, is a much more detailed and accurate pricing opinion. It involves an expert analysis of the MLS, considering the unique features of your home, its condition, and the very latest market trends that only a licensed professional can access.

Yes. To ensure your property gets maximum exposure to all potential buyers, it's standard practice in North Carolina to offer a commission to the agent who brings the buyer (typically 2.5-3%). Our model saves you money on the *listing side* of the commission. We'll discuss the best strategy for the buyer's agent commission when we create your listing plan.

We charge a simple, transparent flat listing fee that is agreed upon upfront. This fee is only paid at closing, from the proceeds of your home sale, just like a traditional commission. There are no hidden charges or upfront costs to get started. If your home doesn't sell, you don't pay our listing fee.

Meet Mitch Baney

Founder & Principal Broker

Mitch Baney founded Forge Real Estate with a single, clear mission: to build a more efficient and cost-effective way for people to sell their homes. With over a decade of experience in the real estate industry, Mitch saw firsthand how traditional commission structures could eat into a seller's hard-earned equity. He knew there had to be a better way.

By leveraging technology and streamlining the sales process, Mitch created a model that provides full, expert-level service without the hefty price tag. He is passionate about empowering homeowners with data and transparency, ensuring they have a trusted partner every step of the way. At Forge, we don't just list homes; we build relationships and forge successful outcomes for our clients.

Transparency

Clear, upfront pricing and honest communication. You'll always know what to expect, with no surprises.

Efficiency

We use technology to streamline processes, saving you time and money without ever sacrificing quality.

Expertise

Our deep knowledge of the NC real estate market ensures you get the best guidance and achieve the best outcome.

Get a Free Home Price Estimate

Enter your property details below to see an automated estimate of its probable selling price.

Your Information

Full Name

Email Address

Property Details

Street Address

City

State

Bedrooms

Bathrooms

Square Footage

Lot Size

Property Condition

By submitting this form, you agree to be contacted by a licensed real estate agent from Forge Real Estate, LLC to discuss your home valuation and our services.

Get In Touch

Have a question? We're here to help. Send us a message and we'll get back to you shortly.